“There’s always an opportunity to provide great design and unexpected value.” Design Director, Rob Simonetti has been at the forefront of innovative elder community design since 2001. He designed the nation’s first Community Based Green House homes in Penfield, NY and is currently working on projects in multiple states. For Rob, it’s about much more than design, it’s about creating homes where residents can be happy and active. He is a passionate advocate for elder care, working hard to set a new standard for senior living environments. As a trained Certified Eden Alternative Associate, he is a respected industry expert, speaking on culture change in Green House® and Small House design models.